New Partnerships, Business Developments – Outlook for Artemus

It's no secret that when it comes to taking a business to the next level, companies need to look for new deals, partnerships and opportunities for growth.  We at Artemus are no exception.  We knew we had to take it up a notch but we needed to find the right partner to help us do that. 

Up until 2014, we relied on word-of-mouth and our exceptional sales team to build the Artemus brand and grow the business within the highly competitive transportation solutions software and training market.

But how do we build on the success of our sales team's efforts? How do we amplify our Artemus message and generate excitement for our brand? Who speaks our language and understands our mission and how we fit in the marketplace? 

We found the answers in BSY Associates, a full-service public relations, marketing and advertising agency, which has specialized in the transportation industry for 40 years. At the helm of the agency is Barbara Spector Yeninas, a veteran in the transportation business whose passion for the industry may even match my own, which I didn't think was possible. 

It was such an exciting process to collaborate with a like-minded professional to develop a strategic marketing relations program designed to elevate awareness of the Artemus brand. 

Part of what drew me to the agency was our mutual respect for knowledge and experience.  It was quite symbiotic actually--Artemus and BSYA have both grown their respective businesses by providing their clients with unmatched industry expertise in this niche business we call transportation. 

Exciting ventures are ahead. We recently announced the availability of our online training course for Hazardous Certification (read here) and the integration of Japan’s Advanced Filing Rules into our Trade Compliance system (read here). Our new, re-designed website will soon be launched to the public and more announcements to come with our Shipping 101 courses. In addition to those services, we will soon introduce our customs broker services with a licensed customs broker on staff and a national permit to be able to do entries for U.S. cargo. Taking proactive steps in promoting our business has a busy schedule ahead but we look forward to the future and possibilities for Artemus.

Until then, ARTEMUS OUT!