Technology or Service - Some say they can be one in the same but the experience in our industry would argue that they are very different. Service is the interaction with the client (your people)...the alerts, the phone calls, the emails, the overtime hours getting the job done. Technology supports service but so many use Technolgy as a "service" or more specifically, "self service"
The way we see it here at Artemus is that service is and always will be human interaction with the customer. The "may I help you", or "would you like me to call you when.....". or even "there has been an issue with your shipment, we did X and all is back on track". or, "I'll do that for you" That's service.
Our clients are telling us that to compete, they need access to better systems and technology, they need to move, send, received and provide more information. But none of them ask us to make technology replace them. The small to medium size carrier or freight intermediary wants to be close to the client. They need the phone, the want to talk to them but they want the ability to proactively advise and service them, update them, counsel them or even replace much of the time consuming work they perform with smart technology applications and smart process improvements.
NONE of the client of Artemus ask us to find the most advanced technology for them so that they can replace their service with it.
The final facts are these...in international shipping, service will always be what makes you successful and technology will hopfully go from a mentality of "serve yourself" to let us serve you better and in doing so, technology will make our clients better service providers and also make them more profitable.
So, does an investment in technology or service give you an advantage? The investment in service, which includes people first and technology second, gives you an advantage and if you invest in people first, then the investment in technology should make you more profitable.
Artemus OUT!
