ARTEMUS has put together a 3 PART Series to identify, define and suggest how
the new Transportation Employee and Transportation Customer will want to work
within our industry in the next 2-5 years.
This three part series will first define the way 18-26 yr olds promote themselves online and use online apps communicate (PART 1). Then, ARTEMUS will define how those same people will want to work within the shipping industry and be serviced by the shipping industry PART 2. and Finally!....what we see as a MUST HAVE and MUST PROVIDE to be successful for these new shipping people to grow and thrive in an international trade industry and how you will need to service these people as your future customers!
This three part series will first define the way 18-26 yr olds promote themselves online and use online apps communicate (PART 1). Then, ARTEMUS will define how those same people will want to work within the shipping industry and be serviced by the shipping industry PART 2. and Finally!....what we see as a MUST HAVE and MUST PROVIDE to be successful for these new shipping people to grow and thrive in an international trade industry and how you will need to service these people as your future customers!
PART 2 of 3 - How a Post Millennial or Generation Z will want to WORK in Shipping and want to be serviced as our "Customers of the Future"
Written by ARTEMUS Internet, SEO and Social Media Expert -
Natalie Novkovic
The POST MILLENNIAL of today as we defined last posting (18-26 yr old) is GLUED to their hand held devices. They type but only for “texting and tweeting” They don't email!
but a POST MILLENNIAL will swipe left and swipe right, up and down to surf sites.
They want to push buttons, enlarge photos, make tons of comments in between their time between TEXTING and TWEETING.
but a POST MILLENNIAL will swipe left and swipe right, up and down to surf sites.
They want to push buttons, enlarge photos, make tons of comments in between their time between TEXTING and TWEETING.
So, how will these “POST MILLENNIALS or GEN Z workers” want to work at a
job, once its time to start working and earning a living.
First, let’s not kid ourselves…these new workers
still desire face to face interaction, socializing “in person” hanging out
etc. There is still the need to show
their work, communicate what they stand for and speak out about their likes,
dislikes, motivations and distractions.
So, let’s try to define the new worker now.
The work place will not be confined to a certain
DESK and a certain location. There will
be a home base, somewhere to say…I work there…but going to an office, 8 – 10 hours
a day, staying in one place will have a limitation on this generation’s ability
to provide high quality, productive work.
So, first, the workplace will be anywhere or everywhere. So, for lack of a better word…mobile! These workers will want to CARRY or HOLD
their office…not go to it all day long.
Next, the tools of the trade. Sales will require the ability to not only
face to face selling and communicating but high powered social media marketing
and electronic selling….through words, photos or creations that can be sent quickly
and visually attractive. Operations people want to eliminate double work…reuse
previous work and copy/paste should be as easy as swipe left or swipe
right. Service people want to ensure
they can communicate in a way that is more personal than ever. So, call, chat, email but its personal.
So, International Transportation and Trade – How does
this work in Shipping? Well, Information
is still not centralized, not easily available and readable and the reliance on
paper is nothing short of a joke. These
18-26 year olds are going to laugh when we tell them…that shipment you just
swiped right and sent to the carrier to book, save a copy of the receipt here
or print one out and put it in a folder….WHY???
I sent it, there's the record…why do you need a copy? Filings with Customs…why do I have to store
that transmission in a folder? Why do I
need a copy of the source of information I entered and why do I have to fill out any forms?
So, to end this submission, keep one thing in
mind…the International Transportation and Trade industry is NOT ready for these
type of workers. In our next submission,
we will provide some STATE OF THE ART suggestions on how these workers can work
in our industry and how the industry can change to attract and accept these
workers and thrive as this generation becomes our new customers!
Until next month, ARTEMUS OUT!