The FUTURE - How the "NEW STAFF" & "NEW CUSTOMER" (age 18-26) will want to work within International Transportation & Trade Industry - PART 1 of 3

ARTEMUS has put together a 3 PART Series to identify, define and suggest how the new Transportation Employee and Transportation Customer will want to work within our industry in the next 2-5 years.  This three part series will first define the way 18-26 yr olds promote themselves online and use online apps communicate.  Then, ARTEMUS will define how those same people will want to work within the shipping industry and be serviced by the shipping industry.  and Finally!....what we see as a MUST HAVE and MUST PROVIDE to be successful for these new shipping people to grow and thrive in an international trade industry.  

PART 1 of 3 - How a 18-26 yr olds in 2015 Markets and Promote and Conduct Themselves Online ...so lets define our future staff and future customers!

Written by ARTEMUS Internet, SEO and Social Media Expert -  Natalie Novkovic

18-26 yr olds are constantly posting, tweeting, and pinning photos and posts online. It’s almost impossible to pull a "DIGITEEN" away from their hand held device. Studies show that this age group spend more than 7 ½ hours a day on social media sites. This age group use various sites such as, Instagram, Facebook, Twitter, Pinterest, Tumblr, Vine, Snapchat, etc. Nowadays, using your cellphone is so common, it has become just as normal as eating, drinking, and breathing.

If you go out on the street you’ll see this age group staring at the their phones, taking pictures, constantly refreshing their pages waiting for the next status update from their favorite celebrity, but what exactly makes social media so appealing to this age group? 

Social media is a gateway to the world. If you ask a this age group what social media accounts they have, they would probably tell you a long list of names. For most, social media is a lifeline. It allows this group to stay connected with people all over the world. It is a great way to keep in contact with friends, family and the outside world around them. 

This age group use their social media sites to express themselves and share their views and interests with the world. They could use their profile to upload their photography, art, new song, or any upcoming events. By maintaining social media profiles,this age group are exposed to many different opinions and can discover new trends that they never knew before. 18-26 yr olds market their social media profiles by posting interesting pictures and original ideas that appeal to the public, to gain more followers.

Social media has its perks by allowing teens to express their opinions. While this group are posting and reposting things, some never stop to think that what they put out on the internet is there forever for millions of people to see and can have a very negative effect on their future. Whatever they tweet or post can be held against them when they want to get a job or get into a good program at school or get a job or start a career.

What these 18-26 yr olds say or do online can easily be spread and get around to the people they never wanted to see the post in the first place. Celebrities and famous names/business leaders can also be a big influence on this age group and the choices they make online. Celebrities send out tweets and status updates that can be harmful to their career without even realizing the consequences. It is important to create good habits online and think before posting something. 

Some wrong things that teens do on social media are: posting rude or hurtful comments talking bad about a friend, family member, or teacher without them knowing, or posting a photo of someone without their consent. Most of this age group will not admit to the bad behavior through social media, but it is very important for teens to realize this and promote themselves and others in a positive way. Doing this can create a positive and beneficial social media profile.  

So, what are your thoughts?  Send your comments or suggestions to information@artemus.us and look out for next months Part 2...How ARTEMUS see this translating into the Shipping industry to accommodate the New Shipping Staff and New Shipping Customers.  

By the way, anyone notice not one mention of  "talking" or "a phone call" or "a meeting"? Interesting.....

UNTIL NEXT MONTH, ARTEMUS OUT!